Planet Byte

Image credit: Boeing. Many people have expressed confusion on definition and I personally believe it’s because of the disproportionate m...

I have no direct experience in film production…so at the risk of being laughed off this forum I am going to offer two story lines that I lik...

I think the study of behavior should be taught more broadly, not just from a Content perspective or a specialism, but as a mainstream subjec...

Although many GenY are cool hipsters, it’s one BIG cohort. My guess (admittedly supporting evidence would have to be found), based on probab...

I had to pick up on your Apple Vision statement. I was looking for it the other day and I thought “where is it…don’t they have one?” Can you...

Image credit: Owen W Brown, flickr, CC BY 2.0 Anyone witnessing the meteoric rise of Facebook to 1.3B active monthly users might be ...

Haagan Dazs key messaging: "honey bees pollinate one-third of the foods we eat—including many of the ingredients we use to make our pur...

"it’s content strategy because Dove is not aiming at selling in this case, but rather create an atmosphere around its  brand, in relati...

To speak to the definition of Content Strategy, I had a similar observation to you in that I think this course is designed to focus on the “...

I would argue ads have to evolve along with product cycles. I think the target audience focus is shifting to the conservative consumer and b...