Greenpeace: Children's Toxic Clothing
I agree, this is an excellent example of Content Strategy which passes all of Prof. Lavine’s guideline filters:
There’s some interesting research that was conducted into how cartoons influence children. A study carried out by the University of Pennsylvania found that non-verbal representations can help kids remember things more easily than verbal ones. They found that kids preferred healthy low-sugar cereals over sugary cereal if the packaging featured cartoon penguin characters from the movie “Happy Feet”.
This link has a news article and video —> http://www.cbsnews.com/news/cereal-cartoon-characters-carry-clout-study/
☒ tells people what they want and need to know in ways that are credible, trustworthy and transparent.
☒ is crafted to help a target audience be better informed and smarter.
☒ is not explicitly crafted to drive specific, profitable customer action.
There’s some interesting research that was conducted into how cartoons influence children. A study carried out by the University of Pennsylvania found that non-verbal representations can help kids remember things more easily than verbal ones. They found that kids preferred healthy low-sugar cereals over sugary cereal if the packaging featured cartoon penguin characters from the movie “Happy Feet”.
This link has a news article and video —> http://www.cbsnews.com/news/cereal-cartoon-characters-carry-clout-study/
Greenpeace: Children's Toxic Clothing
![Greenpeace: Children's Toxic Clothing]()
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