PRODUCT MARKETING, CONTENT AND DRIVING CHANGE

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I was recently pursuing a Financial Consultant role and see many opportunities for the industry to be largely content-driven — at least until much later in the sales cycle. The online financial advice industry is in its infancy and has some powerful headwinds, but substantial reward awaits those who break through.

I think passion for the work we do is important in life. Fortunately, there are many jobs that encourage creativity and challenge the energy that drives us to achieve amazing things. I also believe many opportunities exist within traditional industries where senior management is very aware of the necessity for change, but is uncertain of how to go about driving change with manageable disruption. Opportunities abound. Even an enterprising soul can, with much perseverance, make a difference in business hierarchies determined to maintain the status quo. The old cliche about how to eat an elephant is so relevant for established industries…but the pace of change itself is changing exponentially. Time is of the essence.

There is hard graft and many mundane tasks involved with most jobs, but when we have purpose, we fly though those tasks and keep our eye sharply focused on the big picture. That’s how I felt in Product Marketing, eager to get out of bed each morning, ready to take on challenge because I knew the value of what I was doing. It’s so important to see and know what the Big Picture is. I need that feeling in my life. So, I am in the process of life experimentation, if you will. I will follow a Content Strategy for my own life. I believe, that if we give, share, and put ourselves out there, good things will happen organically. Wholesome things. Authentic things. Exactly the way great Content Strategy does and should work.