Haagan Dazs: Help the Honey Bees

Haagan Dazs key messaging:

• "honey bees pollinate one-third of the foods we eat—including many of the ingredients we use to make our pure and simple ice creams, sorbets, frozen yogurts, and bars"


• "honey bee populations are disappearing at an alarming rate"
  


• "we want to keep these little heroes buzzing. we hope you’ll join our mission"


• http://www.youtube.com/watch?v=OPpLUQEObhA
  


• http://www.haagendazs.com/learn/honeybees/

Haagan Dazs core values:

"the philosophy of the Häagen-Dazs® brand is simple: find the purest and finest ingredients in the world and craft them into the best ice cream, sorbet, and frozen yogurt available. it is a way of doing business that is as demanding as it is uncommon. and it is the reason why the Häagen-Dazs brand has epitomized fine ice cream for half a century."