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Things usually make more sense to me when I see them distilled into simple steps. Wish I could do that with all my writing — no substitute for practice though :)

To your comment: “…understanding the reason why people buy on-line … convenience.”
It is an enormously interesting topic. I read somewhere that in general, people go online to shop for the following 5 reasons:

• for convenience — saves time, hassle


• for ideas — typically looking at gifts and toys


• for information — often looking for electronics, computers, software, small appliances


• for recommendations — mostly for books, CDs, games, software


• for the latest fashions & trends — items like cosmetics, clothes, cars and computers