We will build your car." Chrysler + Bob Dylan team up for a Superbowl ad
I loved your story. I started my career in the automotive industry in the UK on the design automation side.
The once vibrant British automotive industry is but a shadow of its former self, but what happened is amazing. The industry transformed itself in two ways:
1. Japanese auto manufacturers built plants and provided jobs directly and indirectly to the thousands of small parts suppliers. We tend to think of everything being done in one place, i.e. design, development, manufacture. But the reality is, as you know, that design could come from California, engine technology from Japan, steel imported from Korea, brake systems from Germany. In other words, most complex products are global products in every sense of the word. Fact: a new car is made in Britain every 20 seconds.
2. The industry specialized. The UK is now a provider of some of the world’s most sophisticated technology and is the world’s #1 provider of racing technology — Indy 500 and formula 1.
”The Motorsport Valley business cluster is a hotbed for innovation and a key driver for growth in the UK. With over 3,500 businesses employing around 40,000 people, the area is already generating global sales in the region of £7 billion.”
You may be aware of the superb BBC Top Gear show hosted by Jeremy Clarkson. This short video reveals an ambitious plan to show viewers just how big the UK automotive industry is. http://youtu.be/vmcmqTAu6b8
Makes me proud to be British and you should rightly feel very, very proud to be from the “Motown” region. It will never die, it will just transform into something better.
1. Japanese auto manufacturers built plants and provided jobs directly and indirectly to the thousands of small parts suppliers. We tend to think of everything being done in one place, i.e. design, development, manufacture. But the reality is, as you know, that design could come from California, engine technology from Japan, steel imported from Korea, brake systems from Germany. In other words, most complex products are global products in every sense of the word. Fact: a new car is made in Britain every 20 seconds.
2. The industry specialized. The UK is now a provider of some of the world’s most sophisticated technology and is the world’s #1 provider of racing technology — Indy 500 and formula 1.
”The Motorsport Valley business cluster is a hotbed for innovation and a key driver for growth in the UK. With over 3,500 businesses employing around 40,000 people, the area is already generating global sales in the region of £7 billion.”
You may be aware of the superb BBC Top Gear show hosted by Jeremy Clarkson. This short video reveals an ambitious plan to show viewers just how big the UK automotive industry is. http://youtu.be/vmcmqTAu6b8
Makes me proud to be British and you should rightly feel very, very proud to be from the “Motown” region. It will never die, it will just transform into something better.
We will build your car." Chrysler + Bob Dylan team up for a Superbowl ad
![We will build your car." Chrysler + Bob Dylan team up for a Superbowl ad]()
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