iPad Air video | not enough females included?

I went through it again to count scenes with female gender and I came to the same conclusion as you, i.e. there are fewer scenes with women in general and very few taking the lead in an activity. I counted as follows:
1. woman artist admiring and sketching Cathedral interior (twice)
2. young girl touching iPad screen
3. woman standing against big screen (butterfly pattern on screen)
4. woman collaborating on a 3D CAD model of some type of tracked vehicle
5. woman using iPad accompanied by man in snow-capped mountains
6. two girls in lab working on remote operated robot arm with male teacher
7. three women dancing being filmed with iPad
Definitely more male than female. Have you seen the movie “Dead Poet’s Society”. I don’t wish to make this any worse than it is, but…it’s an all-boys school…
You have made a good observation. Have you communicated your views back to Apple on Twitter or any other social channel? I’d  certainly be interested to know what they have to say. If you do decide to let them know, will you post their reply on this thread?