"Horses for Courses"

I think you’ve hit on something that faces the professional audience today. You want the “knowledge nuggets”, the “takeaways”, the “executive summary”, what Dragnet’s Sgt. Joe Friday called “Just the facts”, tell me what I need to know and no more.

I’m going to have a stab at answering some of your questions:

Media Channels:

• http://hub.uberflip.com/h/i/4672411-which-social-media-networks-should-your-brand-really-be-on

How to identify concrete strategies:
All that you mentioned is going to help and there are many Internet sources:

• http://www.copyblogger.com/content-marketing/


• http://www.hongkiat.com/blog/create-viral-content/


• http://todaymade.com/blog/how-to-create-retweetable-content/


• http://blog.plumeandpost.com/blog/bid/271463/Stop-Interrupting-How-to-Create-Content-People-Want-to-Read

Ethical Implications:

• Good queston. Most people don’t read Terms and Conditions.


• http://wiki.creativecommons.org/Best_practices_for_attribution

Audience Profiling:

• http://en.wikipedia.org/wiki/Audience_analysis


• http://www.convinceandconvert.com/social-media-strategy/how-to-create-customer-profiles-to-reach-your-target-audience/

Consistent Voice - be better prepared to ask marketing the right questions:

• http://contentmarketinginstitute.com/2012/05/how-to-maintain-a-consistent-social-persona/


• http://socialmedialeadershipforum.org/site/wp-content/uploads/2013/03/report_itsopen_firstdirect.pdf

Pitfalls to avoid:

• http://moz.com/blog/avoiding-disaster-how-to-prevent-the-3-most-common-content-marketing-fails


• http://seogadget.com/why-your-expensive-content-doesnt-work/

In short, all that information and much more can be found. The beauty of articles is that all that “need to know” stuff has already been boiled down and distilled for you.
What John’s course has provided me is an overview of lectured content that has prompted me to research further. I think the key assumption has been that with hundreds of professionals enrolled from around the globe, the forum content would be an excellent social collaboration tool for sharing ideas, bouncing ideas off other professionals, comparing notes, comparing methodologies. Of particular value to me has been John’s guidance on thinking more creatively and divergently about how content is messaged through words, images and video to break through the noise.
Other professionals have provided their own ideas on good examples of CS implementation and discussed other ideas in the context of their experiences.