Shenshi Case Study | Engagement Level 1 | Pinterest

Fifteen inspirational boards designed to:

• make the target audience believe they can achieve.


• make the target audience believe they could belong to this group if they work hard, and they have all the other Shenshi Community members to share the journey with. British leading male figures have been chosen to help the target audience identify with them. Boards are labeled “My …” to encourage ownership of the connection on a deeper psychological level.


• help the target audience make decisions about style, haircut, which barber to use, which upscale bars to frequent, which watches to buy, which gadgets to use, how to interview well, how to get along with the boss, how to make the perfect cocktail, how to tie a Bow Tie, the list goes on.


• This is an exclusive club, my Shenshi friends and you are invited to join. See you at the top!

Notes
The next stage is to link out to Tumblr/s with short-form articles (where the “Read more…” takes the visitor to shenshi.co.uk/blog), video “How-to’s”, famous  motivational quotes, hi-res fashion photos, Instagrams, more.
Shenshi would use pin boards to study trends and preferences which are automatically tracked by how many times an image is pinned. Shenshi could then use this data to run feasibility studies of short-to-medium run batches of designs based on user-indicated preference.

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