Shenshi Case Study | Enagement Level 2 | Tumblrs

we’ve got our Shenshi target persona firmly engaged with Pinterest curating his own boards from Shenshi and other pins. How did we get him there? That’s another story…but essentially we would use a combination of the publications our persona is likely to read (FT.com, Forbes.com, Economist.com, …), social sites especially LinkedIn Pulse (career-oriented) and Community hubs that we will find from the 3 tools Prof Hlavac gave us —  socialmention.com, alltop.com, wefollow.com.
We’re already getting to know something about our target persona’s tastes and preferences through the engaging Pinterest experience. That’s "engagement level 1" for my strategy.
Time to kick things up a notch and shift up to "engagement level 2", the tumblrs.
Here’s an example tumblr, but we could create many tumblrs and track the source links from Pinterest so we know what type of content peaked their interest enough to investigate further. This is where the fun really starts — using the social tools to obtain preference data.

Engagement Level 2, the tumblr/s: http://djcs2014.tumblr.com/