Shenshi Case Study | Thoughts on a Social Media Release
Notes to self - an opening storied-article to introduce Shenshi’s Pinterest Community, Tumblrs and Loyalty Program Contests will appear on:
- LinkedIn Pulse
- monster.co.uk
- FT.com
- Economist.com
- Times.com
- Telegraph.com
- Guardian.com
- Independent.com
- Askmen.com
- GQ.com
- Esquire.co.uk
- FHM.com
This article will focus on the importance of looking and feeling your best to get ahead in business. It will feature a cool,sophisticated 31 y.o. — per the described persona. It will weave in an understanding of the audience to make the connection that resonates — tough economic conditions, difficulties of paying down MBA debt, importance of looking successful but being kind to your wallet in these uncertain times. It will unfold a story that says:
"we understand your college debt payments"
"we understand you want to look cool, but could really do with saving a few quid ($’s)"
"we are a partner, a friend"
"think of us as a personal tailor that you turn to for advice"
Work with Twitter influencers to Tweet the article link and introduce the new Pinterest Inspiration site.
Pinterest directs visitors to Tumblrs for the glossy images, the How-to videos, the short motivational lifts through the day.
RELATIONSHIP BUILDING.
Don’t push too hard for sales — that would be CM not CS. Let it unfold by crafting the relationship first. Build bonds. Build trust.
Follow these two rules:
1. Offer Value
2. Read #1
