Using text messages for marketing






I’ve often thought that texting would be good for a bank. Let’s say I’m buying a home and I’ve already applied for a mortgage. To save me constantly calling the bank for updates and having to navigate through the awful IVR system, the bank could send me text messages to keep me informed about the loan progress or any additional information they require. That’s proactive, that’s useful and would make me feel they really cared about my convenience. Really good way to strengthen customer relationships which could be leveraged to ask if I might like to be kept informed about other related services the bank offers. A great way to cross-sell. Softly softly does it.
Using text messages for marketing Using text messages for marketing Reviewed by Unknown on 2:59 AM Rating: 5

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