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Haagan Dazs: Help the Honey Bees
Haagan Dazs key messaging: "honey bees pollinate one-third of the foods we eat—including many of the ingredients we use to make our pur...
Behavioral Science
I think the study of behavior should be taught more broadly, not just from a Content perspective or a specialism, but as a mainstream subjec...
Dove - Real Beauty Sketches (Content Strategy Example)
"it’s content strategy because Dove is not aiming at selling in this case, but rather create an atmosphere around its brand, in relati...
Content Strategy from a Product Marketing perspective
Image credit: Boeing. Many people have expressed confusion on definition and I personally believe it’s because of the disproportionate m...
I lovvvvve that sound, don't you?
Click image to play The power of singular purpose. The power of isolating one sense. Sound. I defy you to tell me your heart was not pou...
iPad Air | Utility becomes Identity
Inspirations from Japan. Anyone whose ever been to Japan will know that space is a premium. Many designs focus on functional purity and simp...
Product Life Cycle
I would argue ads have to evolve along with product cycles. I think the target audience focus is shifting to the conservative consumer and b...
Millenials | Stories | Timing
I had to pick up on your Apple Vision statement. I was looking for it the other day and I thought “where is it…don’t they have one?” Can you...
Perfect | Death by PowerPoint
_______________________________________________ HOW TO MAKE POWERPOINT 2010 LOOK LIKE PREZI ________________________________________________...
Does typography significantly impact tone and voices?
The browser reading view is something I have been waiting on for so many years… Now, one click takes me from the first cluttered page of var...
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