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Shenshi Case Study | Social Media Release
Shenshi Case Study | Social Media Release
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Shenshi Case Study | Social Media Release
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Content Strategy from a Product Marketing perspective
Image credit: Boeing. Many people have expressed confusion on definition and I personally believe it’s because of the disproportionate m...
Behavioral Science
I think the study of behavior should be taught more broadly, not just from a Content perspective or a specialism, but as a mainstream subjec...
My take on US fashion
Although many GenY are cool hipsters, it’s one BIG cohort. My guess (admittedly supporting evidence would have to be found), based on probab...
Millenials | Stories | Timing
I had to pick up on your Apple Vision statement. I was looking for it the other day and I thought “where is it…don’t they have one?” Can you...
Is Blogging Dead?
Image credit: Owen W Brown, flickr, CC BY 2.0 Anyone witnessing the meteoric rise of Facebook to 1.3B active monthly users might be ...
Stories
I have no direct experience in film production…so at the risk of being laughed off this forum I am going to offer two story lines that I lik...
Yet more on Content Strategy Definition
To speak to the definition of Content Strategy, I had a similar observation to you in that I think this course is designed to focus on the “...
Facebook's "Brand Promise"
I use Facebook to augment communication with some family across an ocean. For that purpose, Facebook works well. I have often wondered whet...
Demographics, Change, Travel and the Price of Progress
Another area of interest I have is how demographic trends affect our society, culture, economy and workplace. The big “Millennial birth bulg...
iPad Air | Missing the mark for Millenialls?
I think I must have watched the new iPad Air ad a dozen times during this course. Call me sentimental or whatever, but it still moves me and...
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