iPad Air | Utility becomes Identity

This thread examines Apple’s future direction without Steve Jobs in terms of their Content Strategy. Is their focus-shift away from product and toward ‘experiences’—from ‘utility’ to ’identity’, charting the right course?

• Is Business imitating Art?


• Is Business becoming Art?


• What will your verse be?

Trying something new - multiple posts provided for comment based around the concept of how ‘inspiration’ may give us better Content Ideas.

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This ‘breaks through’ for me. It speaks to my passions, my purpose, my heart, my soul, my ‘raison d’être’.

To borrow a line from one of my favorite movies, “It’s the questions that drive us…” — Why are we here? Who are we?…and how do we choose to express ourselves?

When firms like Apple can inspire us to answer our own ‘questions’, they haven’t just broken through the noise, they’ve already discovered the secret to what drives us. Apple messages are on a whole new level and they are trying to reach us, to touch us, in the same way an artist does.