Tsunami of online email marketing

This speaks to an equitable exchange of value. Are the e-mails speaking “at" me or "to" me? If I get a discount voucher from a store I frequent, you bet I’m going to open the e-mail. If it’s a free whitepaper on a subject that matters to me, you bet I’m interested in taking a look.

But if it’s, as you say, “pounding their message into me” they can forget it…I filter them out. Why? Because they haven’t earned my attention. It’s that simple.