Yes or no for content strategy?
You are not alone. I empathize with your confusion, as have many others.
The best way to judge a piece of content to establish whether it falls under Content Strategy or Content Marketing is to consider Prof. Lavine’s “golden rules”:
So, there you have it. Excellent example Michelle (IMHO).
- Content Strategy tells people what they want and need to know in ways that are credible, trustworthy and transparent.
- Content strategy is crafted to help a target audience be better informed and smarter.
- In contrast, Content Marketing is explicitly crafted to drive specific, profitable customer action.
- the MLUI site certainly meets requirement #1 — MLUI is a non-profit collaborating with all stakeholders to improve life for residents
- there is a wealth of information provided to help residents become better informed and smarter
- it is not crafted to drive specific, profitable customer action
So, there you have it. Excellent example Michelle (IMHO).
Yes or no for content strategy?
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