Yes or no for content strategy?






The best way to judge a piece of content to establish whether it falls under Content Strategy or Content Marketing is to consider Prof. Lavine’s “golden rules”:
  1. Content Strategy tells people what they want and need to know in ways that are credible, trustworthy and transparent.

  2. Content strategy is crafted to help a target audience be better informed and smarter.

  3. In contrast, Content Marketing is explicitly crafted to drive specific, profitable customer action.

Based on these rules,


  • the MLUI site certainly meets requirement #1 — MLUI is a non-profit collaborating with all stakeholders to improve life for residents

  • there is a wealth of information provided to help residents become better informed and smarter

  • it is not crafted to drive specific, profitable customer action


So, there you have it. Excellent example Michelle (IMHO).
Yes or no for content strategy? Yes or no for content strategy? Reviewed by Unknown on 2:02 AM Rating: 5

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