Body Crash: an optical illusion
The Motor Accident Commission of South Australia wanted to change driver attitudes toward low-level speeding.
They asked body painter Emma Hack to create a crashed car sculpture made of human bodies. The near-naked bodybuilders and acrobats had to contort their bodies into awkward positions to get the crash effect to work.
Credible, trustworthy, transparent content to enhance an organizations goal? - check.
Primarily crafted to help a target audience be better informed? - check.
Related to but distinct from content marketing? - check.
They asked body painter Emma Hack to create a crashed car sculpture made of human bodies. The near-naked bodybuilders and acrobats had to contort their bodies into awkward positions to get the crash effect to work.
Credible, trustworthy, transparent content to enhance an organizations goal? - check.
Primarily crafted to help a target audience be better informed? - check.
Related to but distinct from content marketing? - check.
Body Crash: an optical illusion
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