Coke's Ahhh! campaign

We need a diagram that illustrates the overlap between Content Strategy and Content Marketing - that way you would see that all the ‘marketing’ that you’re referring to could be renamed “Customer Centricity” for lack of a better term. Marketing philosophy is something that is ingrained (or should be) in the fabric of any organization - it has to be - it runs through the veins of the org. You see the “Audience, brand, experience, voice”, that’s all common ground - it has to be. I can’t stress it enough that from what I’ve learned, all areas of an org should understand those elements as kind of fundamental core tenets so that the org can call itself “customer centric”.

There will be other ‘stuff’ that’s unique to Content Strategy, e.g. governance, content lifecycle, …that looks like we might not be covering…and the piece that’s unique to Content Marketing could be summed up in essence as “the landing page” i.e. a targeted approach to moving customers forward down the sales pipeline with carefully crafted content (all the good stuff John talked about relevance etc).