"A-ha" moment: The difference between CS and CM

"there is a strategic component of CS that is very much about how content is managed across the organization versus another executional component of CS that is about connecting with consumers"

Well said. Thanks for sharing your experience. I think it’s this overlap that’s causing people some headaches. I was thinking…surely the separation can’t be based on whether or not we’re trying to generate a profitable outcome…after all, increasing stakeholder value is the foremost objective of any commercial enterprise, right? But apparently there are marked differences…there’s non-profits to consider for one…then there’s all manner of content use that doesn’t directly target profit generation…more indirect…
All the questions about who owns Content Strategy are also key. Should that position be a direct report to the CEO…let’s say for arguments sake a “VP of Content” on peer level with VP of Marketing? Or should it report into marketing?
I think the confusion can also be looked at from an org chart perspective. Presumably in flat org structures like Holacracy, Content Strategy would be a shared function and teams would consult the strategy doc/corporate style guide etc to ensure work being produced meets corporate standards for voice and all the rest of it. But when we have a top-down, deep, political org chart…all kinds of “that’s not my job” mentality can throw a spanner in the works.