Pinterest's own Content Strategy

An insightful interview with Pinterest’s head of Content Strategy Tiffani Jones Brown.

• She says “Content strategy has a huge impact on our brand… When we’re thoughtful about the things we say—when we know what we want to say, to who, and how—Pinterest feels more trustworthy. More like a friend than a robotic corporation.”


• About communication, she says: “If I can get people all over Pinterest to understand why communicating well matters we all feel happier when we work together, and things get done more quickly.”

What is so infectious about Pinterest? What is their magic? The growth is parabolic, near vertical. Amazing. What do you think?