The surprising power of "Adaptive Design" for Content Strategy

• "Responsive design can improve how websites look on mobile devices, but adaptive design can help companies reuse existing content and allow it be viewed properly on even more devices.”


• "Content producers need to learn to COPE: that is, find ways that content can be created once and published everywhere."


• Once content is separated from presentation, there needs to be flexibility in how content is described. The more ways it can be described, the more it can be reused.