Amazon Kindle HDX: Mayday...Mayday...

A human interface for humans.

This has to be one of the most innovative examples of content strategy.
Sure, it’s a selling feature if you want to take a cynical view, but you have to admit Amazon understands more than most how to overcome the roadblocks to technology adoption by the masses. This capability brings enormous value to the mass of consumers that might be thinking tablets are just too “technical”. The more conservative end of the adoption curve will appreciate the human-to-human contact.
"Mayday’s" main goal is to educate and assist. Amazon would sell a boatload of them without it.
Say hello to the future of help systems.