Beautiful parallax scrolling...but is it Content Strategy?
The most wonderful thing about a MOOC like this is that it attracts talented people with expansive imaginations to come together and share their likes, dislikes, ideas and passions. We can all go away and read a book about Content Strategy, but we’d be missing that critical element ~ collaborative learning. Thank you for sharing such insightful critique of web video and your admiration for how Adam Woodstock “tells the story”. I’m not in the video domain, but I’m fascinated by how it and other forms of visual communication are evolving.
I watched the video examples and thought many scenes were superb! I love video that attempts to recreate the past. My heart was pounding during the Spitfire video…(so many…so few…)
The angst over producing videos that “go viral” clearly shows in the words "somehow the five parts of the Underwater Realm left people…underwhelmed. The producers had hoped to reach 1 million views, but the first film (and the most-watched) is lulling around the 60,000 mark, five months later.”
Maybe this is just a manifestation of John’s 3 truths. There’s just so much noise out there that even great works can’t break through.
Some might argue that it’s sad when so much energy goes into creating video that isn’t admired by the masses…but as with the “evolution” of the English language, we have to embrace change. Changing tastes, changing preferences.
As Adam says: ”it’s very unlikely your audience has stumbled on your Youtube film with two hours to kill and a box of popcorn to hand”
From the actual video under critique, there were some great takeaways for me that speak to learnings from this course:
p.s. Those divers - man, wish I could hold my breath for that long underwater :) Wow!
The angst over producing videos that “go viral” clearly shows in the words "somehow the five parts of the Underwater Realm left people…underwhelmed. The producers had hoped to reach 1 million views, but the first film (and the most-watched) is lulling around the 60,000 mark, five months later.”
Maybe this is just a manifestation of John’s 3 truths. There’s just so much noise out there that even great works can’t break through.
Some might argue that it’s sad when so much energy goes into creating video that isn’t admired by the masses…but as with the “evolution” of the English language, we have to embrace change. Changing tastes, changing preferences.
As Adam says: ”it’s very unlikely your audience has stumbled on your Youtube film with two hours to kill and a box of popcorn to hand”
From the actual video under critique, there were some great takeaways for me that speak to learnings from this course:
- timing/planning is critical - apparently the missing persons story provided unfortunate timing.
- knowing your audience - the content might not be “mainstream” enough to go viral on Youtube. Now, if Psy and Justin had sung a duet underwater, that would really be something :-). Looks to me like more of a niche audience who value the historical aspects?? - actually, sort of a mashup of “documentary meets Lord of the Rings”.
- choosing the best delivery platform - I don’t know, but there might be a better hosting/launch platform than Youtube that resonates with the historical/fantasy segment.
- grab attention quickly and maintain it - the first video fell flat for me. It was the leading video, yet didn’t seem to have the punch! to entice the viewer to continue. Other scenes dragged in places, e.g. the kissing in Part IV ;)
p.s. Those divers - man, wish I could hold my breath for that long underwater :) Wow!
Beautiful parallax scrolling...but is it Content Strategy?
![Beautiful parallax scrolling...but is it Content Strategy?]()
Reviewed by Unknown
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1:55 AM
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