Beware "Greenwashing": pulling the wool over our eyes

Greenwashing or “green sheen,” is a form of spin in which green PR or green marketing is deceptively used to promote the perception that an organization’s products, aims and/or policies are environmentally friendly. Evidence that an organization is greenwashing often comes from pointing out the spending differences: when significantly more money or time has been spent advertising being “green” (that is, operating with consideration for the environment), than is actually spent on environmentally sound practices. ~ Wikipedia.

Some instances that I thought would make good “Content Strategy” examples because of the educational angle about the environment were, on closer inspection, more likely to be "Greenwashing".
http://www.businesspundit.com/the-top-25-greenwashed-products-in-america/