Content Startegy: Journalism vs Marketing (Is there a difference?)

It’s a great topic. Generating lots of valuable input.

This little gem works for me: ”The ideal of journalism is a quest for truth. Marketing is the quest for a product’s “truth.” ”

• "…the best marketers are on a journey to know how their company’s goods and services exist in the hearts and minds of their customers.”


• "…their job is to express that consumer truth to the best of their ability”

The article goes on to explain how the social web has democratized both Journalism and Marketing.

• ”Anybody can report, anybody can publish.” Find yourself in the right place at the right time and you could be a journalistic star simply because you can say “I was there and you weren’t” ~ Jeff Jarvis, City University, NY. 


• Marketing has also been democratized. Who had the final say on the GAP logo? The logo was effectively “Crowd-sourced content”

The great news is that Content is the common denominator in this new world. Companies are becoming Publishers. Look at Red Bull for example - it’s transformed into a media company that sells an energy drink. 

This course is a good example of right place right time.