Does typography significantly impact tone and voices?
The browser reading view is something I have been waiting on for so many years…
Now, one click takes me from the first cluttered page of various text boxes, article images, video, social icons, ads, etc. and focuses in on the valuable content, i.e. the article, to present it like the page of a book. This is reading view in IE11 for Win8.1, but it’s been around for a while with various extensions as you know, like Evernote Clearly for Chrome. Safari and Firefox(mobile) also have reading modes. Users can tweak font type, size, margin width, even background color to fit their mood. This is making content consumption a more enjoyable experience and I think it’s is one of the prime motivators for Facebook Paper, i.e. removing the clutter and ‘beautifying’ the layout so that you can focus on the story.
Here’s the thing: do we need two ‘views’? I would argue yes - one for advertising visibility and social marketing icons etc and one for reading pleasure.
Do fonts make a difference on both ‘views’? Yes. Good font choices creates a certain perception. Sites about new tech gadgets want the latest modern font — and font taste is not static, it is something that evolves.
Personally, I would be happy with a standard template for all web pages — gasp! It gives me a headache seeing all the different designs — some good, some terrible — as I traverse the web. How will web sites differentiate themselves? Answer: on the quality of their content and customized ‘overlay’ views. Imagine if there was an accepted standard to optimal web design for various types of web site. We are moving in that direction. So the good design foundation would be there for every web site. Then you would have various ‘overlays’ to display the content depending on what it was. If it was marketing oriented, you would have all the latest fancy visual effects courtesy the best that HTML5 can offer. On the other hand, if the content creator wanted the content to be consumed, then surely it is beneficial to provide a reading style mode for that content.
Context dependent design — you heard it here first :)
(I left the bottom bar to show the little book icon that is selected to transform the page to ‘reading view’. This bar can be hidden so that you have full screen reading).
[Images from my own screenshots].
Now, one click takes me from the first cluttered page of various text boxes, article images, video, social icons, ads, etc. and focuses in on the valuable content, i.e. the article, to present it like the page of a book. This is reading view in IE11 for Win8.1, but it’s been around for a while with various extensions as you know, like Evernote Clearly for Chrome. Safari and Firefox(mobile) also have reading modes. Users can tweak font type, size, margin width, even background color to fit their mood. This is making content consumption a more enjoyable experience and I think it’s is one of the prime motivators for Facebook Paper, i.e. removing the clutter and ‘beautifying’ the layout so that you can focus on the story.
Here’s the thing: do we need two ‘views’? I would argue yes - one for advertising visibility and social marketing icons etc and one for reading pleasure.
Do fonts make a difference on both ‘views’? Yes. Good font choices creates a certain perception. Sites about new tech gadgets want the latest modern font — and font taste is not static, it is something that evolves.
Personally, I would be happy with a standard template for all web pages — gasp! It gives me a headache seeing all the different designs — some good, some terrible — as I traverse the web. How will web sites differentiate themselves? Answer: on the quality of their content and customized ‘overlay’ views. Imagine if there was an accepted standard to optimal web design for various types of web site. We are moving in that direction. So the good design foundation would be there for every web site. Then you would have various ‘overlays’ to display the content depending on what it was. If it was marketing oriented, you would have all the latest fancy visual effects courtesy the best that HTML5 can offer. On the other hand, if the content creator wanted the content to be consumed, then surely it is beneficial to provide a reading style mode for that content.
Context dependent design — you heard it here first :)
(I left the bottom bar to show the little book icon that is selected to transform the page to ‘reading view’. This bar can be hidden so that you have full screen reading).
[Images from my own screenshots].
Does typography significantly impact tone and voices?
![Does typography significantly impact tone and voices?]()
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2:53 AM
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