Emerson "It's Never Been Done" Campaign

I took a look at Emerson’s website and some of the stories, I believe, more closely conform to the aims of Content Strategy.

The story about drinking water and the food preservation story (bananas example) are pretty compelling. Both stories are told in a way where the intent is clearly to educate the audience about the process - and the outcomes are in line with their worthy objectives/values: “We are committed to Perfect Execution…continuous improvement…in the way we work…to solve customers needs”. The presenters came across as credible and authentic, aligning with the values.