Example of content strategy - Woolworth's Flashmob tribute to Nelson Mandela

Very moving example. The customers really appreciated it. An authentic tribute, not a marketing stunt. Great man. Sad loss.

Aligns well with “Woolies” core values:

• Over the years we’ve kept our promise to earn the trust of our customers and set the benchmark for quality. Our commitment to superior quality and value means we’re always thinking of new ways to do things better and add more value to your life.


• Staying true to our core values means we depend on our strong tradition of integrity and culture of service. Our focus on innovation and passion for excellence ensures we make a difference to all South Africans, now and in the future.