Giving Something New and Different!

IMHO, the Ahhh idea is one of the simplest and most innovative that has been discussed on this course. It might seem on the surface more tactical than strategic, and therefore might not qualify as a ‘big idea’, but it certainly is original and creative — and perhaps more importantly, an idea like this could be relatively low-cost to implement (depending on how sophisticated we made the various landing pages). If we could use the essence of the idea to think of some way in our own industries to ‘surprise and delight' visitors with a different experience each time they visited, are we on to something? If we assume a second visit is more valuable to us than a first, is there some way we could 'reciprocate' by providing a progressively enhanced experience for say, the first 3 visits?

I for one am keen to summarize our learnings, for example:

• How are we classifying ‘Ahhh’? — CM, CS, Tactical, Strategic, Test-Marketing, ‘Probing’ ??


• How are we framing Ahhh’s purpose/objectives — traffic generator, story generator, relationship builder,  ??


• What are our conclusions on the target market? — does the originating site [“What the F**k facts”] define it as ‘targeted niche’ content, or is it mainstream?


• How would we describe the value of stories it might generate or lead to? — fun, experiential, entertainment, ??


• Where does it sit in Coca Cola’s 2020 CS (and why)?