"Now I get what Content Strategy is": Target's Content Hub
Target’s Content Hub "A Bullseye View" is a new way of "engaging the audience through storytelling". Target believes in it so much, they made a new Content Hub site just like a "virtual magazine".
Why not grade it 1 through 10 against Prof Lavine’s “Content Strategy filters”: what’s your score?
- Content Strategy tells people what they want or need to know in ways that are credible, trustworthy and transparent.
- Content strategy is crafted to help a target audience be better informed and smarter.
- In contrast, Content Marketing is explicitly crafted to drive specific, profitable customer action.
"Now I get what Content Strategy is": Target's Content Hub
!["Now I get what Content Strategy is": Target's Content Hub]()
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