IS Google doodle a good example of content?

How many brands are so well known and used as the de-facto verb for the service they provide, that they can afford to play around with their logo? Can anyone think of any besides Google? Logos are hallowed ground.

Looking at the reasons this came about, i.e. when Larry and Sergey went to the burning man festival, there doesn’t seem to be any monetization element whatsoever—it simply informs and educates users. Its purpose reminds me of the little “Ask the Editor” video that appears in the top right corner of Merriam Webster that gives you a gem of information about the origins or usage of a word.