"Hello! Is there anybody out there?" Ever felt like you're just not being heard?

You are not alone!

Check out all these great snippets from this forum and go ahead—add your own!

First a summary of Prof. Lavine’s golden rules:

• Content Strategy tells people what they want and need to know in ways that are credible, trustworthy and transparent.


• Content strategy is crafted to help a target audience be better informed and smarter.


• In contrast, Content Marketing is explicitly crafted to drive specific, profitable customer action.

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And here’s some snippets that caught my eye…

• Content strategy is to copywriting as information architecture is to design.


• Content is story. And content strategy is storytelling.


• You are not trying to drive action, which is measurable, but understanding, which is harder to quantify


• Content marketers draw on the wall with magic markers, while content strategists use fine pens.


• content strategy is the recipe and content marketing is the actual baking.


• Content Strategy is the creation, publication, and governance of useful, usable content


• Content strategy incorporates the planning aspects of managing content throughout its lifecycle, and includes aligning content to business goals, analysis, and modeling, and influences the development, production, presentation, evaluation, measurement, and sunsetting of content, including governance


• A couple of years ago there were a lot of commercials that used fear-based appeal to attract the audience…at some point people started ignoring scary messages, and thus advertisers reconsidered their tactics…


• engaging the audience through storytelling


• Your strategy is showing…Coke flipped the notion on its head


• The content marketer draws the story and plans the channels that will be used to develop the customer relationship with the brand.


• The content strategist ensures that story, language, and management processes work consistently and efficiently across multiple teams, languages, and every publication the brand leverages.


• The ideal of journalism is a quest for truth. Marketing is the quest for a product’s “truth.” …the best marketers are on a journey to know how their company’s goods and services exist in the hearts and minds of their customers…their job is to express that consumer truth to the best of their ability.

What about yours?
Add them below