Real Time with Bill Maher

I think you’re right.

For his target audience—and that’s key—he is extremely credible, trustworthy and transparent. Everyone knows what he stands for. He’s an incredible talent. One of those rare comedians who knows how to “hit the spot”.
Is the show crafted to help the audience be better informed? Absolutely. The issues are current and Bill Maher is sure to get you to open your mind and look at things from another angle.
Is it explicitly crafted to drive specific, profitable customer action?…well, obviously he’s a money-machine for HBO, but the show’s primary purpose is entertainment and it’s fair that people pay for quality entertainment, right?

1. Content Strategy tells people what they want and need to know in ways that are credible, trustworthy and transparent.


2. Content strategy is crafted to help a target audience be better informed and smarter.


3. In contrast, Content Marketing is explicitly crafted to drive specific, profitable customer action.