"A-ha" moment: The difference between CS and CM

Thoughts from the thought leaders:

• Joe Pullizi of CMI: CS is “The PLAN for how we ‘create, deliver and govern content’.”


• Claire McDermott: CS "…is about devising how content will support and further your business objectives. It’s the planning that precedes any type of content development and is absolutely a critical part of any content marketing program. In other words, why are we doing this”?


• Amanda DiSilverio: CS is “the plan you have to execute during the creation of your content in order to see the results that you are expecting. You have to ask yourself how many writers you’re going to need to hire, what types of topics you will place where, and most of all, you have to ask yourself “why” when making these decisions.”


• Michael Brenner: CS is “the why and how, while content marketing is what you actually deliver – the tools, techniques, channels and content types.”

The plot thickens…
All will become clear as we progress through this course with some of the best lecturers in the business to guide us.
From an article by Nydia, jollygoodcontent.com