Poetry, Love, Your Verse and Content Strategy

Ref John’s Challenge 2.0.

• Here’s a nice sub-3min video I’ll just call “Jim”. Speaks to ‘how we see ourselves affecting the way we feel’.


• Here’s a 2m30s videoreminding us that it’s sometimes better to step back and look at the bigger picture.


• It’s good to have beliefs. It’s good to ask the big questions. How did we get here? Here’s a video that was created with the singular purpose of trying to answer that big question. We’re all connected.


• Dance through life…with an up-to-date twist.


• Who will you be? — very simple, succinct way of communicating a message that could be used for a number of purposes.


• You sometimes have to let yourself go and just have faith.


• I couldn’t let iPad Air go unchallenged now could I?


• A Google camping adventure.


• Play your verse.


• Project IMAGINAT10N: Short movies (7-16mins) - the winners from a Canon storytelling contest. “A filmmaking experiment to prove that we are all creative and that anyone can sit in the Director’s chair”


• Another Google example, the Happiest Day of your life? What’s interesting to me about this example is that you can see the clear distinction between Google’s functional message and Apple’s emotional one.