Poetry, Love, Your Verse and Content Strategy
Great comments. Very interesting thoughts and observations.
To speak to: “split their content delivery”
Contextual relevancy - knowing our customers/target market. Adapting content according to context would provide value as and when required.
Customer: if we know them, if we know what products/services they have and how they use them we can anticipate appropriate content to display when they visit our site
Prospect: if we know what types of content they are responding to/interacting with/downloading, we can provide progressively more detail - the right amount at the right time.
Contextual relevancy - knowing our customers/target market. Adapting content according to context would provide value as and when required.
Customer: if we know them, if we know what products/services they have and how they use them we can anticipate appropriate content to display when they visit our site
Prospect: if we know what types of content they are responding to/interacting with/downloading, we can provide progressively more detail - the right amount at the right time.
Poetry, Love, Your Verse and Content Strategy
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