Poetry, Love, Your Verse and Content Strategy

Good point. Apple does do something and has a track record,but I agree they don’t lead with that message. Their present concerns seem to be ‘capturing hearts and minds’ to sell lifestyle device units and associated services. I have read material that suggests a growing concern among people who care about the environment to choose companies who share their core beliefs. As that number grows, companies will have to shift their priorities accordingly and start leading with a sustainability/environment message.

We already see a big push from companies like Chipotle to try to gain from ‘first mover’ advantage.