Poetry, Love, Your Verse and Content Strategy

I came across that ad too and thought — it’s brilliant but I can’t choose everything :).

You make an interesting point about “device-brand” vs “category”. Each manufacturer — particularly Apple, obviously — has had to evangelize the category and how the tablet form factor complements and enhances our lives. Remember when the first iPad was launched and many were saying it was just a ‘large iPhone’? Tablet = iPad in the beginning right?
Not so fast…there was a little known “Internet Tablet” by a ‘tiny’ company called Nokia hidden away in the snowy wastes of Finland ( :-) ) that preceded the iPad by a year or two. It was slightly larger than a phone and had an 800 x 600 screen that meant in landscape you could just about view a full web page instead of the mobile page. They might’ve been the first to actually launch an “Internet Tablet” per se, purposely designed to consume information from the Internet. But it was a stealth launch and a test market more than anything else. It lacked the capacitive touchscreen’s accuracy, instead relying on a frustratingly unresponsive resistive screen.
Nevertheless, it goes to show that you have to have confidence in your idea and its purpose. Instead of test marketing, Steve Jobs went all out and launched iPad with great fanfare.
It turns out it was ‘quite’ a good idea…and the rest is history…