Rapid Visual Content Creation - Tell Me What You Think?

Might be an idea to include some of the origins/history of the foods, e.g. cheeses. How did it get its name? Where did it originate from? I think people like that depth of information theses days - they like authentic products. Product stories.

Trader Joes is a popular niche store that people love - California, Nevada, Massachusetts. See what they do.
How about Pinterest?? — e.g. http://www.pinterest.com/whatsgoodattjs/
Whole Foods Market also good niche player
Marks and Spenser - love their food!
Obviously you know Tesco very well - a real innovator I think. I had them home deliver groceries 11 years ago.
Pinterest looks like a good channel for you with its focus on high quality imagery - especially popular with foodies!