Tony Hsieh Billionaire CEO of Zappos: rejuvenating Downtown Las Vegas

He’s investing $350m of his personal fortune on what he believes in and what matches the core values of the company he founded—Zappos (now an Amazon BU). He’s turning downtown Vegas into a startup paradise—a mini Silicon Valley. He’s already moved Zappos headquarters into the former city hall, saving it from dereliction

Together with his decision to adopt a flat Holacratic company structure to encourage employees to think more like entrepreneurs and less like a managed resource, this demonstrates integrity, trust, transparency.