Giving Something New and Different!

In the words of Walter Scott “O what a tangled web we weave…”

Here’s how I see Ahhh and how it aligns with the thread topic of Content Experiences:

• Ahhh is a very clever tactic to drive traffic.


• The addition of new h’s is the twist that has a viral quality — people are very likely to share the ‘novelty’ factor.


• Because each landing page has carefully-crafted engaging content, people are also likely to share stories about their experiences on each page, e.g. sharing what they found on the page of 4 h’s compared with 3, and how they chose to interact with that content.


• Ahhh is however, not entirely reflective of the type of story experience I think Prof. Lavine wants us to learn from this module. The stories from ahh are largely superficial. I think Prof. Lavine wants us to find stories that reach deeper and help build not only connections, but lasting relationships based on ‘resonating values’.