How to make Powerpoint 2010 beat Prezi | a 'hub' of presentation information

Unfortunately for me,  I have not worked with Hubspot’s platform. Wish I could use it hands on. I’ve read enough to get a high-level understanding of what it does. In my opinion, it is an idea whose time has come. A long time ago, a manager said to me “if you know sales, it will really help you be a good marketer” and I think that is so true. CEO Brian Halligan ran PTC for Apac when they were a very aggressive direct sales organization. He knows what a salesperson needs from marketing. You know that old saying: ‘nothing happens until a sale is made’. There is no point being in business unless you can generate revenue from sales.

In my view, systems like this are taking a lot of the ‘donkey work’, for lack of a better term, out of sales. What I mean by that is in many firms, especially SME’s, the salesperson does their own cold calling and lead management. There is a ton of work involved in prospecting, right? Hubspot automates the ‘information gathering’ stage of a sales inquiry and, from my interpretation,  ‘hand holds’ a prospect until an appropriate stage to engage face-to-face. By providing relevant content early on, they allow a seller to build trust with a prospect with the goal of ‘getting on-, and staying on-, their selection  shortlist’.
Hubspot’s site is the quintessential ‘information hub’, so there’s plenty of learning one can do in short order because of the engaging way information is presented.
There is plenty of info online about Salesforce integration. One notable feature that I think is quite new in Hubspot is the ability to detect when your prospect opens your emails, so you can take a course of action knowing that you are ‘top of mind’ at that moment. Brilliant.
Here’s a nice short video.