The fine line between content strategy and content marketing

Loved your example - brilliant! Checks all the boxes for me per Prof. Lavine’s lectures.

credible - check
trustworthy - check
transparent- check
enhances the organization’s strategic goals - check
It must be especially challenging for financial institutions to rebuild the trust after the whole industry was tarnished with the same brush 5 years ago. Referencing credible and objective research studies and partnering with academic luminaries becomes paramount.
Here’s some other good threads that debate the meaning of Content Strategy and how it compares with Content Marketing and Journalism.
All will be revealed as we delve deeper into the course, but the threads add terrific value and link to some top articles and resources.
http://class.coursera.org/contentstrategy-001/forum/thread?thread_id=175#post-487
http://class.coursera.org/contentstrategy-001/forum/thread?thread_id=449#post-1211
http://class.coursera.org/contentstrategy-001/forum/thread?thread_id=828#post-2102