Coke's Ahhh! campaign

I’ll look at the Coke video again.

What you’ve written is great stuff. With reference to what we’ve learned, I’m struggling to get my head around it…
I don’t believe there is a truly definitive definition yet such that if you went to the Fortune 50 companies and asked their exec team “what is Content Strategy” they would all say pretty much the same thing. So I think you’re right to brainstorm this and posit your own thoughts from your own insights as your above analysis of Coke’s ‘Content Strategy’ attests.
I’m a fine one to ask for this :), but I value your insights and wondered, if you had to boil down what you just explained into say 3 bullet points, what would you say they’d be?
Sorry to keep editing this…nature of the beast I’m afraid.
OK, so your overarching point for Farhan is that the “Ahhh” example is not Content Strategy, but Content Marketing. In fact, is what you’re saying that “Ahhh” is actually ‘a clever market testing tactic’?
Is it just me, or is it difficult to edit posts - because re-editing requires refresh, then you lose your place entirely…