Hey @Mortons: can you meet me at the airport with my usual steak? | How Twitter promotes Customer Advocacy

To your point, Peter was transparent on his blog and included this tweet:

He said “…I think it’s about Morton’s knowing I’m a good customer, who frequents their establishments regularly. If you look at their Twitter stream, Morton’s is known for always being on the ball, thanking those who mention they’re eating there…" - read blog post here.