“It’s the economy, stupid!”
“It’s the content, stupid!”
This speaks to knowing your audience and what matters to them.
When Bill Clinton was running for president, he had a banner in his campaign office that read “It’s the economy, stupid”. This helped focus the campaign team on the #1 issue that people really cared about—the economy.
What would that level of focus do for your Content Strategy?
“It’s the economy, stupid!”
![“It’s the economy, stupid!”]()
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