Steve Jobs | “people don’t know what they want”

As Prof. Lavine points out in his post, although we do have instances of lone genius throughout history—and wouldn’t every company want a Jobs or Wozniak—the most likely scenario for finding the ‘big idea’ today is the team. As they say, there’s no ‘I’ in team.

So in addition to the lone inventor ‘hidden in a garage’ we have teams who ‘huddle in an office’.

Earl Bakken working inside Medtronic                      Image credit: Infusionsoft marketing team c. 2010.
garage c. 1955.
Image credit: blog.invention.smithsonian.org/

There are two distinct trains of thought on innovation that I came across while searching on the subject. Here’s some additional reading ideas for those interested:

• Steve Wozniak on creativity: work alone


• “Tesla and the lone inventor myth”


• “1 man does it faster cheaper than big pharma”


• “The Last Lone Inventor”


• “The Myth of the Lone Inventor”

                                                                    I hope this short video inspires you to greatness.