To ROI or not to ROI | that is the question

Here’s another perspective on the differentiation between Content Marketing and Content Strategy.

• Did you know that 3 out of 4 CEOs want their marketers to become 100% ROI focused? Start making money with this free report.

Content Marketing = short term tactical ROI.
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• "…smart strategy, good content, and appropriate technology—increase the value your content delivers to your business.” Book your place on the 2014 conference schedule.

Content Strategy = long term strategic ROI.
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Content Marketers go to trade shows (revenue focus).
Content Strategists go to conferences (knowledge focus).