What's that smell?

"the art of taking a company’s brand identity, marketing messages, target audience and matching these with a fragrance that amplifies these branding aspects."

http://youtu.be/Y9MKc-vQkPU?t=3s
Whatever next?

Surprising studies also show how scent can help prevent deterioration of work performance.
http://www.e2aroma.com/scent-studies/